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As the economy grows and the population ages, the dietary supplements market has gradually attracted attention from the public. We place our collaborating partners at the highest priority and help clients develop ideal products that align with their brand image and future trends. In the following, we will introduce you the basics of the international dietary supplements market and summarize the hottest products as well as offer insight on the latest trends, based on research studies and new product trends. We shall begin with 4 product trends and 3 popular ingredients in the hope of helping you develop the ideal product for your business.

I. Current Global Development Status of Dietary Supplements

According to data from Grand View Research (a market research organization), as health awarness among the public continuous to rise, the global dietary supplements market is expected to grow from USD 123.28 billion in 2019 to over USD 230.7 billion by 2027, with a CAGR of 8.2%. According to data from Innova Market Insights, as for the top 5 countries by dietary supplements market value: the United States is 1st place at 30%, China is 2nd place and Japan coming in 3rd. The entire Asian region as a whole is also expected to constitute 45% of the global dietary supplements market by 2022 next year, weiding market potential worthy of attention.

II. Summary of Market Trends

Product Trend 1: Rise of Immune Health Supplements in face of COVID-19 Pandemic

In recent years, the world has undergone several pandemic issues; from the H1N1 outbreak in 2019, to COVID-19 running rampant in 2020, people around the world are paying more attention to healthcare and immunity strengthening. According to Innova Market Insights database, 5,281 new dietary supplements emphasizing immunity healthcare were launched to the market in 2020, making up 29.1% of the total number of annual new products, being the category with the highest number of releases in the past three years, and wielding a CAGR of 22.9%. As the spread of COVID-19 shows no signs of slowing down, the demand for immune enhancing products will continue to stimulate market revenue.

Product Trend 2: Target Market Has Shifted From Seniors to Younger Population Groups

Increase of average lifespans and lowering of birthrates worldwide has accelerated population aging. According to demographics data from the United Nations, 1 in 6 person worldwide will be over the age of 65 by 2050 and the median age will rise from 29.6 in 2015 to 36.2 in 2050. As the world gradually becomes aware of population aging issues such as disease and social care, people are starting to pay more attention to their own health. According to data from the Innova Consumer Survey, people including younger groups below the age of 40 are starting to adopt healthcare measures to maintain their health, especially with regards to cardiovascular health, which is currently the worldwide top cause of death. Other health issues such as joint cartilage and bone aging (key factor to mobility) as well as eye healthcare (a rising issue due to heavy use of electronic devices) have contributed to constant growth for related healthcare markets. From statistical data, we can see that for new products in the global market, cardiovascular, bone and joint as well as eye care new products have displayed double digit CAGR.

Product Trend 3: Look-enhancing Products Ever-so-popular in the Market

1. Skin Care Dietary Supplements

According to survey statistics from Credence Research, the global beauty supplement market was valued at USD 4.12 billion in 2017 and is estimated to reach USD 9.32 billion in 2026 with a CAGR of 9.5%. According to the databases of Innova Market Insights, the CAGR for the number of skincare new products has been as high as 36.9%, with skincare led economic booms seen in various areas. North America and Europe were 1st and 2nd in regards to the number of new products launched. Asia, although ranked 3rd, is experiencing strong growth, being the fastest-growing area with a CAGR of 43.7%. Furthermore, among the top 5 countries in terms of total global dietary supplements market value, China, Japan and South Korea are all situated in Asia; the future growth of the Asian market is to be anticipated.

2. The Weight Management Market

By the estimation of the WHO, the number of adults overweight will rise from 1.9 billion in 2016 to 2.7 billion in 2025, with roughly 1 in 3 individuals having obesity or oberweight issues. Besides being a risk factor for many diseases

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