About Grape King
Vision & Mission Statement
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「Technology, Health, and Hope」
are the core values of Grape King Bio, which we use as part of our vision and mission.
Since it was established back in 1969, Grape King Bio has strived to be one of the top health food manufacturers in the Biotechnology Industry. We have established our foothold in Taiwan with leading-edge raw material and product innovations and continue to be one of the leaders in the health food industry. Being a PIC/S GMP, Good Distribution Practice (GDP), ISO22000, HACCP, NSF GMP, TQF, HALAL, FSSC 22000, ISO/IEC TAF 17025 certified laboratory,TFDA food hygiene and safety certified and GMP (Good Manufacturing Practice for Health Supplements) approved, we are able to guarantee the highest standards in product safety, quality and manufacturing.
Biotechnology is a key trend in the 21st century and is also a the direction for us to deliver long-term and sustainable growth.Together with our visionary and dedicated staff at Grape King Bio, we aim to take Biotechnology to the next level. Using the latest technology available we develop products to help consumers have healthier lives, ultimately giving hope for prosperous futures.
Grape King’s Smile Curve
Grape King Bio’s founder Mr. Shui-Chao Tseng, realized early that the Biotech Industry was going to be a challenging sector to compete in. He recognized that Grape King Bio had to be able to continually develop new products in order to thrive in a stable and innovative dual-track. Step by step, efforts to deliver top-tier financial performance while creating a sustainable Grape King Bio. The developing philosophy and footprint of Grape King happened to coincide with the smile curve theory proposed in 1992 by the then serving Chairman of Acer. Stan Shih.
The “Smile curve” theory is divided into three sections: the left side, middle and right side.
The left side represents the upper stream’s R & D and technology
For almost 30 years now, Grape King Bio’s commitment to the development of raw materials and health food has been highly recognized through our multiple international award winning and industry leading Grape King Biotech Research Institute.
The middle area represents the mid stream’s assembly and manufacturing
Grape King Bio first started to manufacture pharmaceutical products and then branched out into developing health food supplements. We have accumulated a wealth of knowledge and excellent reputation through collaborations both with the Taiwan government and academia relating to all aspects of raw material development, production and product manufacturing. We have obtained PIC/S GMP, Good Distribution Practice (GDP), ISO 22000, HACCP, NSF GMP, TQF, HALAL, FSSC 22000, have a ISO/IEC TAF 17025 certified laboratory, TFDA food hygiene and safety requirements and GMP (Good Manufacturing Practice for Health Supplements) approved to ensure strict QA and QC standards are met. Our continuous ambition is to research and develop new raw materials which we can use to manufacture health food products which will make a noticeable impact on our consumer’s lives. Live Healthy, think Grape King!
The right side represents the down stream’s logistics, marketing and brand
Even after being in the Taiwanese health food market for over 50 years, the unshakeable brand “Grape King” is still our greatest asset. Using cutting-edge biotechnology to create a healthier and hopeful life for people, Grape King Bio has long been working towards the needs and requirements of consumers. In order to break through the difficulties encountered in the health food industry, Grape King Bio established its hugely successful Multi-Level Marketing subsidiary, Pro-Partner. Since its establishment, Pro-Partner has enjoyed a prosperous year on year growth in turnover. In 2019,Pro-Partner was ranked number 49 on the global list of direct selling companies and was also recognized as the largest Taiwanese owned MLM company for the tenth successive year.
Future development plans
Feedback on the left side of the curve
A good business should move from right to the left, listening to the voice of the market and customer feedback. In turn, the research and development department will be able to create higher value-added products and achieve a sustainable operation and development.
Curve integration
At Grape King Bio, everyone works closely together to ensure that a common goal of achieving the complete smile curve is accomplished. Linked together from the left side of R & D and technology, to the middle area, assembly and manufacturing, the right side of the logistics, marketing and brand, our smile curve becomes visible. With this smile curve and using advanced biotechnology, Grape King Bio can become a guardian for people’s health.
Development of the right side of the curve
Grape King Bio in recent years has been actively involved in rebranding. In 2012 we revealed our new logo. Moreover, Grape King Bio has consolidated consumer groups to strengthen customer relationships. In addition, we have worked hard to raise the health awareness of younger generations and promote long-term wellbeing.