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The COVID-19 pandemic has caused profound changes to consumer behavior, including their shopping habits and daily needs. Consumers have come to the realization, that during such unpredictable times, the only thing which protects them from the virus most effectively, is their own immune systems. As a result, they are now paying more attention to the health of their immune system more than ever. In the "Dark Horses of the Economy During the Pandemic" special report, based on food market reports and investigations of new product trends, we will analyze the shifting direction of food product trends and popular ingredients caused by the pandemic, exploring the potential demand surges and chances during the pandemic, all in the hope of helping the readers to seize the opportunity.

Current Development Status of Immune System-Related Food Product Worldwide in the Face of Attacks from Infectious Diseases

1. Ambushed by the New Viruses, the War of Strengthening Immune Systems has Begun

Ever since the start of the COVID-19 pandemic worldwide, preventing infections or improving immune systems has become a pressing matter for all consumers. Through the non-stop broadcast of the media, all kinds of health care information have taken root in the minds of consumers, continuously raising health awareness among the population. According to the report of Innova Market Insight, a market research company, 45% of global consumers have started paying more attention to their own health and the health of their close ones. Meawhile, the search trend of the Internet Keyword ''Immune support''has risen sharply, reflecting the change in consumer behavior. The consumers' demand for food and drink products that improve immune system strength is continuously growing, causing vigorous shifts in market trends.

2. Immune System Health Becoming a Rigid Demand, Causing Rapid Growth in the Health Product Market

According to the global investigation reports of Research and Markets, the market shares of immune system health products in the food market have grown at a compound annual growth rate of 3.8%, reaching US$830.30 billion between 2015 and 2019; due to the pandemic and the increase in demand, its market share is expected to rise at a compound annual growth rate of 6.2%, reaching US$1.06 trillion in 2023. According to Fortune Business Insight, the market share of dietary supplements claiming to improve immune system health has reached US$18.22 billion, which means the average year-over-year growth rate has shown a considerable increase of 11.6% while comparing with the 2017-2019 period. It is also expected that the market of this dietary supplement type will reach US$31.5 billion by 2028, as new products for immune system health are increasing simultaneously worldwide to meet the rising demands. With the prediction of infectious diseases ravaging the world, it is estimated that the immune system health supplement market will be in a period of immense growth in the next few years.

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